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How Sport Is Rewriting Its Own Rules There was a time when commitment to fitness was measured in contracts and keycards. You joined a gym the way you leased a car — long term, fixed terms, minimal deviation. The equipment was identical, the lighting unforgiving, the routine almost ceremonial. It worked. Until it didn’t. Because life no longer moves in straight lines. Across Britain’s cities, from London rooftops to converted industrial spaces in Manchester and Bristol, a diff